Startups and Entrepreneurship

Participants will receive basic instruction on principles for defining, launching, structuring, and building a promising technical venture, and experience in doing a few of the initial steps. Topics will include:

  • Sources of innovative high-tech opportunities
  • Business definitions; value propositions
  • Competitive edge, distinctive competence, proprietary technology, IP protection
  • Use models, product prototypes
  • Business models, the business model canvas, partnerships
  • Business pitches, vision and mission statements, mantras, corporate identity
  • Market and sales planning; go-to-market plan; product marketing
  • Financing and financial management of high technology ventures; forecasting models
  • Leadership, management, human resource, and ethical issues
  • Entrepreneurship and intrapreneurship.

Learning Outcomes

At the conclusion of this module students should be able to:

  • Understand the technology business start-up environment, especially the software industry
  • Know principles, strategies, and tactics for creating a successful technical business.
Rob Baecker
Rob Baecker
Emeritus Professor of Computer Science